Yanbian Table Tennis Consumption Research Report

With the continuous deepening of the sports industry in Yanbian Prefecture, the gradual deepening of fitness work, meet the needs of the broad masses of the people’s sports consumption, research topic in the current sports work, especially as the country ball table tennis project, due to participate in a large number of people, consumption market has great potential. Based on this situation. Yanbian eight towns in 400 table tennis players of table tennis consumption survey, the status of consumers, consumption level, consumption motivation, influencing factors of consumption and future table tennis consumer trends a systematic analysis and summary, and put forward practical suggestions.The results of the study show that, imbalance of Yanbian city public table tennis players have extensive consumer groups and groups, male investment in consumption is higher than female,20-50 years old young consumers are; although the table tennis population, the total consumption of large, but specific to the individual, the consumption level is not high, the year the amount of consumption of 1000 yuan accounted for more than 60%; organization was formed mainly by individuals groups supplement, occupation distribution in administrative management and professional and technical personnel as the main body, followed by health, consumer motivation and interest in entertainment; the influencing factors of he concept of sports consumption and the area economic development level affects the mass consumer behavior.The table tennis sports consumption, regional differences in the problem may be more special. First of all, compared with the football project, Yanbian table tennis project into the industrial operation time is not long, the table tennis market has not really appear, only parts of its foundation, which determines the promotion of table tennis consumption must be a part from point to plane, and the overall process; secondly, table tennis I am in Yanbian is not a newly emerging sports project, but has a broad mass base, so the regional differences in consumption affected by various historical sedimentary factors greatly, not subjective with the level of regional economic development as the primary criteria, such as per capita GDP Shanghai city ranking top, but in table tennis there is a cold. From the literature I have read that currently discussion about the development of table tennis market still does not see more. Published research results are mainly concentrated in the level of table tennis club, and based on the industry, sports consumption less attention. In view of this, the author fully listen to the opinions of the experts, according to the level of economic development and table tennis popularity, select a number of table tennis consumption in key areas, through the questionnaire survey research on behalf of these regional consumption situation, including consumer groups, consumer behavior and consumption concept, in order to carry out analysis of the typical combined and in-depth all aspects of the interview, investigate the current status of the development of table tennis consumption, trends and causes of, and puts forward the corresponding strategies of market positioning, hoping it will be a reference for the development of table tennis in the mainland market.