Study On The Marketing Strategy Of Extracurricular Teaching Music Market Ente Educational Institutions

With the rapid development of economy, the age of my education has attracted wide attention of the government and the society, in addition to the normal education in schools, after-school tutoring is becoming more and more students choose, thus extracurricular training institutions like bamboo shoots after a spring rain as breeding grew rapidly, especially large and medium-sized city, the industry is faced with the increasingly fierce competition, the strong demand of the society and the market created a new, potential market-- after-school tutoring market. Some teaching institutions as the market orientation of science and strategic innovation and marketing innovation, bigger and stronger fast; some teaching institutions due to improper mismanagement and marketing leads the enterprise to decline. Le ente educational institutions in this study was founded in 2002, has been dedicated to providing the extracurricular counselling course service for students, 10 next year, has the opportunity and the challenge, to the survival and development of the company,the company to develop and improve the marketing strategy and marketing innovation to enhance the company’s series, competitiveness, brand building, is the inevitable choice the rapid occupation of the domestic market.This paper focuses on our country’s school extracurricular counselling development prospects and competitive pressure of the realistic environment, through the analysis of the environmental conditions, competitors, analyzes the main features of the company marketing, points out the potential of the company and exert the advantages of direction, proposed the optimized marketing combination strategy,namely, the marketing innovation in the market positioning, market segmentation,product and the market portfolio, brand strategy and other aspects, supplemented by marketing information platform and marketing of value-added services such as construction, provide basic guarantee for the company to obtain a long-term sustainable development of marketing effect with continuous improvement of enterprises.This paper studies on Le ente institutions of education marketing, by analyzing its marketing environment, using SWOT strategy model, suit one’s measures to local conditions, choose accurate positioning, formulate effective marketing strategies, is conducive to the Le ente marketing mode of exploration and improvement, is conducive to the construction company marketing team, is conducive to the company to enhance the overall the level of marketing. At the same time, the study of the extracurricular teaching information technology era in China how to win more market share, has some reference significance to healthy development, to adapt to the environment of our primary and secondary school students after-school tutoring market has certain reference value.