The Operational Strategy Research Is Introduced Into The Soprts Events In Luohe City

With the reform of China’s sports industry, Luohe city as the Central Plains emerging small and medium-sized cities, to build "China Sports City" city card, Luohe relying on its advantages of competition venues construction platform in recent years has been the rapid development of sports. Luohe city sports events from the initial model of "government leading" to the operation of sports market, the operation of sports market and the embryonic form of the formation of the sports events, in the operation and development has accumulated some successful experience.This paper mainly uses literature method, questionnaire method, expert interview method, on-the-spot investigation method, logical analysis and other research methods, on the LuoHe city since 2000-2014 sports event to be held for the investigation of current situation, the study of sports events in LuoHe is introduced and the operation process of the management system, event development, existing problems and influencing factors analysis, and put forward the corresponding development countermeasure, the formulation of relevant policies and measures for government departments, provide certain reference basis to undertake the high level sports eventand the sustainable development of LuoHe sports events.The results of the study show that:1. Luohe city in the introduction of sports events, sports events in the main differentiation through a the first single from the introduction of football, the development process of pairs of events are optimized jointly introduced to football, volleyball, basketball three ball tournament for the main project..2. Luohe City, the introduction of the main sports events led by the government to introduce sports gradually into the enterprise, social institutions, leading into the sports development has formed at the end of "government guidance, sports event operation mode of social participation and market operation", the formation of the operation of the market.3. With the increasing number of sports events, sports events operation experience in the continuous accumulation, Luohe in the sports event operation from the aspects of organization, the operation of sports events in the process of planning, organization, implementation. Luohe in sports events operation, specialization, standardization, market trends.4. The city of Luohe in the promotion of sports events on the multi dimensions and multi benefit promotion, but in the promotion, publicity single object, propaganda means lagging behind.5. Luohe city sports events in the market competition in the process of implementation, through the operation of the market and means of sports events to form a benign circulation. But in the event the risk management deficiencies.