The Present Situation And Development Strategi Es Of Xiamen City Square Fitness Dance

This paper applies literature reviews, expert interviews, surveys, mathematical statistics and logical analysis to study the present situation of dance fitness in Xiamen Siming square, Fujian Province, and to identify the constraints of its development, meanwhile, to propose feasible countermeasures and suggestions towards the development. After studying the questionnaire data, it comes to the main research conclusions as follows through mathematical statistics methods:(1) The ages of those who participate in Xiamen City Square dance fitness span relatively large, but mainly are the elderly and young people. The proportion of women is much higher than the male participants, generally with low education, low-incomes.(2) The main motivation of participants in Xiamen city square dance fitness is:to keep fit, prevent disease, create a beautiful shape, increase interpersonal, Cultivate character and strive pleasure.(3)The venues consist of the squares, parks, streets and spacious areas, community fitness activities, etc., but in general, these sites also cannot meet people’s needs.(4) The people involved are mostly on their own initiative, and there are someone led by friends, family members, however, the number of participants organized by the community and units are relatively small, which reflects it is a self-organized activity.Based on the analysis of the survey results, the paper discusses the major constraints affecting fitness dance in Xiamen Plaza as follows:the limitations of concept understanding, a serious lack of venues and facilities, and conflicts around the residents etc.; it also proposes to change the people’s awareness towards square fitness dance, especially the male, and to adjust team personnel structure; strengthens policy gui dents; rationally develops the traditional folk dance projects, and rich its contents; advances marketing process to encourage enterprises to invest in the square dance fitness movement, through material and financial support to promote their development and other specific measures designed to provide theoretical support for the development strategies and policies of Xiamen City Plaza fitness dance, while also provide some experience and reference for the development of square dance fitness movement in other cities, what’s more, to further promote the development of mass sports through practice.dance to reasonably resolve conflicts between square dance fitness team and nearby resi...