Study Of Guangzhou Hengda Football Club Taobao Network Marketing Strategy

With the development of information technology, Chinese young generation is more as the Internet grew up together, the Internet has changed not only the way to obtain information, but also changed the pattern of consumption; Chinese football term is not perfect to promote the development of the broad masses of the people to form a kind of negative thinking, and to the network media a large amount of information, rich forms, interactive and other advantages, is the fierce impact all sectors of the entity, the football club in the face of the Internet only to cater to the trend of self reform and.Theoretical research of network marketing in this paper, according to the new changes and new characteristics of present development of network marketing, through the analysis of a large number of relevant literature reading in the past five years, by using the method of questionnaire investigation, logical analysis and other methods to integrate, to fully consider the current situation of the development of the unique Chinese football, with Guangzhou Evergrande football club as the main research object, in-depth understanding of the characteristics of Guangzhou Hengda football club itself, including the development course, management system, organization, operation condition and main performance, from the fans and the demand of the society point of view depth analysis of the status quo of Guangzhou Hengda Football Club of network marketing, SWOT analysis was carried out with the survey data.The results of the study show that Guangzhou Evergrande Football Club obviously lag behind and blind state in the network marketing on the one hand, and the other clubs in and abroad network marketing mode is too single, according to the online consumer survey and analysis of SWOT, mobile Internet trend is unstoppable, the consumer is to meet its practical information preferences for the requirements of network marketing, don’t like mandatory advertising, pay attention to the experience design simple and clear, and the development of the network environment for the network marketing at every channel, in-depth excavation of the opportunity, the specific strategy is divided into product strategy, channel strategy, advertising strategy, integration strategy, the network marketing performance improvement for the club which has a certain guiding significance.