The Network Marketing Strategy Research Of XueDa Education

China has become the second largest economy in the world with its sustained economic development in the 21 st century.The country,the government and even the whole people are more aware of the importance of education to improve the quality of the whole people and economic development.At present,China is implementing a new round of education reform,and the modernization of education has become an important topic in the theoretical research.At the same time,many education institutions in China realized the current sound development situation of education industry,education training of various situations began to appear,and some capital irrelevant to education began to gradually absorb this field,forming the current diversified competition pattern of education market.This seriously affects the survival and profit space of education training institutions.With the development of Internet,especially the popularization of mobile Internet,users’ learning needs are changing.Xueda education training school,as a member of the traditional education institution,is now facing great challenges.Rapid expansion leads to insufficient personnel supply,over-reliance on offline market for marketing and promotion,and uneven development of product business.In this context,it is necessary to analyze the development status and marketing environment of Xueda education institution,combine relevant marketing theories,innovate marketing concepts,expand online marketing channels,and win market share in the context of big data.Based on the market environment of education institution in primary and middle schools,this paper analyzes the online marketing features of education industry in primary and middle schools.Based on the analysis of the way of information promotion in the paper,the research and design of Xueda education training school’s network marketing strategy in the market environment are completed.The author mainly using data collection,data research,comparative analysis and in-depth interview methods to understand Xueda education in network marketing development present situation,and in view of the current under the background of economic and technical environment Xueda education training school’s actual problems and difficulties encountered in network marketing,from the combination of theory and practice of exploring optimization improvement scheme,and provides a feasible scheme safeguards.On the basis of previous studies,this paper conducts comprehensive analysis and research in combination with specific practice.This paper first analyzes Xueda education training school’s profitability,marketing status,existing problems and environmental analysis,and then carries out SWOT analysis to clarify Xueda’s advantages and opportunities,as well as identify some disadvantages and threats.Through the above analysis,under the premise that a large amount of data and literatures,through the understanding of Xueda education training school’s practical problems,using marketing theory,combined with the knowledge and experience,for the 4 p marketing theory in the product,price,channel,promotion,etc,were analyzed,and put forward Xueda education can draw lessons from the network marketing strategy,hope in future marketing can make corresponding adjustment,and actively prepare to face the cruel market competition gradually.It is expected to be helpful for further development of Xueda education training school and provide references for other education training institutions on how to conduct online marketing.