Research On Network Marketing For Reagle Commercial Science & Technology Co.,Ltd

With the development of the internet, more and more traditional businesses flock to this new channel. Against the background in which traditional marketing methods receive little feedback from internet, companies began to seek new ways of marketing to match the internet so as to grab new market share. New marketing trends like email marketing, microblog marketing, wechat marketing are emerging as a result. However, the key to the success of the enterprise is the integration of these new marketing methods which fits the network marketing strategy of the enterprise.As a rising star in the golf industry, Reagle have been confronted with fierce competition since the very first beginning of its foundation. Upon the competition of different domestic regional industry pioneers, decision-makers of Reagle Commercial Science & Technology Co. Ltd. come to realize that Reagle can only make the quick expansion in the gold industry come true by the alliance with golf courses and golf enthusiasts all over the country, even all over the world; Reagle can only lead the industry by braking the regional restrictions and by expanding the numbers.of courses and members. To reach the above goals, internet is a must tool. Internet is right at the peak of its development, which creates advantages for Reagle to integrate golf resources. Reagle could gather world golf enthusiasts with proper marketing strategies through the channels of home website, mobile applications, and the third party E-commerce platform, to realize the ambition of leading the industry.This paper focuses on the researches of network marketing strategies of Reagle Commercial Science & Technology Co. Ltd. With the analysis golf internet consuming market, combining the analysis of Reagle’s inner resources and outer environment, the paper proposes necessary network marketing strategies and insurances to Reagle to win against the current competition and market development trend. The proposals are to assist Reagle to expand the market and elevate the core competitiveness. What’s more, the research conclusions could also offer reference for other similar enterprises in the golf industry who would like to implement network marketing strategies.