Research Qilu Sports And Cultural Heritage And Development

Shandong province is one of the hair samples to Chinese civilization, Qilu culture is an important part of Chinese culture birthplace of China’s sports culture Qilu sports culture is one of the main sources of sports culture, but also formed the backbone of the Chinese sports culture and core. Qilu culture, sports culture is deeply rooted in their local Qilu culture, be swayed by Qilu earth nature, geography, ethnicity and culture, among other factors, gradually formed and as an important part in the development process, the formation of a unique to Qilu earth as the foundation for thousands of years, stable development, the contribution of the cultural heritage of society to make plays an important role. Modernization, is a global historical process, in promoting the process of modernization, China’s sports culture has created a great change, Qilu sports culture is deeply influenced by Western sports culture undergo unprecedented change, how to achieve Qilu modern sports culture transformation,thus contributing to the sustainable development of Qilu sports culture has become an important issue that people care about.This study selected the Qilu sports culture is considered the most representative of the Chinese sports culture, sports and cultural programs kickball as its object of study, the use of literature, expert surveys, mathematical statistical methods, the use of modern sports culture Qilu Grossly, the use of objective pragmatic attitude to inherit and develop it, in order to promote traditional sports culture (Qilu), in-depth study on sustainable development Qilu sports culture and the preliminary draw the following conclusions on the basis of existing and proposed improvements on the development of sports culture countermeasures and Qilu suggestions:(1)Qilu sports culture refers to Qi, Lu (Qin Dynasty) gradually developed, but also have a certain degree of development of the extensive influence on the future of sports culture, and its main contents include the following aspects: military sports culture in the martial arts as a representative;characterized by emphasis on physical health and cultural ideas of Confucius sports; leisure sports culture to kick the ball, kite as the representatme;(2) the formation of four areas affected Qilu sports culture are: social development; economic and political systems; national cultural property; religious beliefs. Its main feature is a long history of tradition, art, education, blend, fitness classes and inheritance;(3) development of Qilu modern sports culture to implement the principles of sustainable development principles and the principles of seeking truth from facts, concentrated truth. In particular, there should be a solid mass base, unique folk culture, and gradually improve the maturity of the security policy system and market economy,and to keep an open mind, criticism inheritance, embraces diversity on the basis of outstanding sports culture competition with each other, mutual integration of communication;(4) basic content and its development status around Qilu sports culture, basic principles, take the four development modes: Qilu competitive sports and cultural patterns, out of the country into the international arena; Qilu sports and cultural life model for the public to keep fit;Qilu traditional sports market linkage model, sports and entertain the public; Qilu pattern of traditional sports schools, school sports;(5) focus on the development model adopted four development strategy:Stick to sports Qilu cultural ideas and values，promote and foster the spirit of sport nationalization; promoting Chinese sports culture, continuous reform efforts to achieve Qilu sports culture construction, standardization institutionalized;strengthen macro-control management, the establishment of science, management and democratic decision-making system; adhere to science and education, school-based capital, based on the increased promotional efforts, and gradually promote the construction of Qilu traditional sports schools.(6) capital should be used as contact Qilu between sport and cultural development, should adopt a multi一channel funding and financing, the use of existing assets, improve the system to achieve snowballing development, the implementation of multi-channel interaction, activating the nature of capital; combined with its unique cultural resources, promote brand building characteristics, in order to activate the intangible capital; through various channels, strengthen personnel training, to create a number of outstanding management and skilled personnel performance, dynamic and comprehensive, practical Qilu sports personnel, activation of human capital and technology capital and so on.