Based On The Stakeholder Theory Of The University Of External Market Governance Mechanism Research

With the development of higher education popularization, functions of university from the traditional university teaching, research is now extended gradually to social services, international cultural exchanges, and university come to the community center from the margins of society. In this context, various interests began to intervene universities, especially the external stakeholders propose governance requirements to university when they providing resources for the university at the same time. Being different from internal governance stakeholders, external governance stakeholders for higher education is playing a more important role in resource allocation. For example, the university wants sustaining and healthy development, in addition to relying on the policy, the funding and other resources provided by the government, but also strive to get support from companies, parents and community donors and other external resources. Among them, the process of university getting resources from external governance stakeholders for development, is the market mechanism to play the role of external governance stakeholders of higher education in the process of configuring resources. In short, with the eighteenth session of the Third Plenary noted that the market should play a decisive role in the allocation of resources, specific to the field of higher education, the market mechanism should become an important mechanism for external governance of higher education, in other words, to achieve external governance of higher education the market mechanisms is essential. In view of this, the present study is mainly under the guidance of stakeholder theory, inquiry-based external governance mechanism to build college market mechanisms.Idea of this study is to sort out the status of domestic and foreign external governance of Higher Education, as well as analysis of the theoretical basis for building external governance of higher education firstly. Secondly selecting data of the United States and colleges in China,and analyze the status of its external governance structure pattern, drawing that the market mechanisms is essential to external governance of higher education. Finally, analysis the mechanism of the market mechanism in the external governance of higher education mainly, as well as funding, teachers, students, schools, serving an important role in the top five markets in the external governance in higher education, and propose recommendations to build external governance mechanism based on market mechanisms in universities.