Research On Brand Communication Effects Of The Local Comprehensive University Improve

With the development of the internationalization of education and our country’s educational reform, the competition of our country’s higher education is increasingly fierce. Brand, as a product of the continuous development of the market, has been gradually accepted by universities. Every university must consider how to create and spread its own brand to make themselves stand out from the competition, survive and seek development. Local comprehensive Universities, in order to obtain the victory in this competition for students, should not only enhance their comprehensive strength, but also pay more attention to their brand dissemination. The brand dissemination not only can attract more students of high-quality and excellent teachers and get more scientific research funds, but also can make its get broader space for survival and development.This article chooses an university as respondents, through an investigation of this university’s 300 freshman to get the current situation of its brand dissemination. According to the analysis of the influencing factors on this situation, this study finds out many problems such as low awareness of the communication content, the single of communication channels, the weakness of communication power and the limited extent of communication, and then put forward the corresponding proposals for local comprehensive university.This article, taking the brand communication effects of the local comprehensive university as the object of study, puts forward some suggestions and thoughts on how to enhance the effects and hopes to provide certain reference value to the brand communication of local comprehensive universities.