On The Current Situation Of Sports Consumption Of College Students In Zhengzhou City

China’s macro economy system is to the good and the direction of development, as the core index system of national economic accounting in GDP growth, means that China’s residents’ income level and consumption level is also in constant improvement.Therefore, people’s consumption concept is undergoing great changes, the consumption structure has been improved. Sports consumption demand as the basic life satisfaction under the premise of a higher level of demand, not only promotes the development of sports industry in China, and it is a reflection of the sports consciousness of residents in China.College students are the future masters of sports enthusiasts, but also the most concentrated population. The investigation and Analysis on sports consumption of university students, is not only about the colony surface condition of sports consumption, but also to predict the future direction of development of sports consumption in china.In this paper, based on 7 universities in Zhengzhou City, the college students as the research object, using the methods of literature study, mathematical statistics and logical analysis, carries on the investigation to 700 college students selected the current situation of sports consumption of the the form of a questionnaire survey, the main content of College Students’ sports consumption motivation, sports consumption, sports consumption level, the structure of sports consumption mode is analyzed through the data, and the influence factors of sports consumption of college students are discussed.Through comprehensive analysis, the conclusions are as follows:1.Through the investigation and analysis, the Zhengzhou university students have strong interest in sports activities is, the frequency of the professional sports college students in physical exercise and the non-professional sports university students have great differences, and girls sports activities motivation without boys high, but the majority of college students to participate in physical exercise time is within 1 hour.Visible, Zhengzhou university students to take part in physical exercise consciousness is not strong.2. Motivation of college students’ sports consumption of Zhengzhou city survey results show that 55% of college students’ sports consumption motivation is to have a healthy body, 22% of college students is to personal interest in entertainment, followedby the motivation to social intercourse ability and motivation. The girl is on the understanding of the aesthetic motive in moulding shape slightly higher than boys.3.Through the investigation and analysis, different students, different gender and different professional college students’ sports consumption of Zhengzhou city level,there are some differences of Zhengzhou university students overall sports consumption level in the medium consumption level, within the range of 200-1000 yuan, but also has a high level of sports consumption of signs, and the boy’s sports consumption level is higher than the girl’s sports consumption level.4.Zhengzhou university sports consumption structure is not reasonable, through the investigation and analysis, mainly in the sports consumption structure of clothing accessories, sports equipment and other physical sports consumption, in the survey79.84% of people will choose to physical sports consumption; boy’s sports consumption spending is higher than girls, but girls in sports training, training and other activities cost than boys.5.From Zhengzhou university sports consumption of the results of the survey analysis shows that college students’ sports consumption is mainly direct sports consumption is that the material object is given priority to, in the sports consumption of college students mental health investment is lacking, but through data analysis that the number of boys choose is still higher than girls.6.According to the influencing factors of sports consumption of college students mainly from the economic base, campus environment, values and attitudes and sports market four aspects were analyzed.Finally, in view of the Zhengzhou university student sports consumption present situation and the analysis of the factors influencing college students’ sports consumption,provides some reasonable suggestions to improve college students’ sports consumption,so as to promote college students’ reasonable sports consumption of Zhengzhou city and promote the development of sports industry to provide theoretical basis.