Research On The Present Situation And Strategies Of University Student's Sports Consumption In Nan Chang City

In the 21^st century, Sports consumption has already become an indispensable part of modern life of people, is one of the issues covered in the study of Sport Economics. College students, as the main body of the future cities, are also the main group of participants in sports activities. The research into the college students' sports value outlook, their conscience of sports consumption etc, will give an enormous impetus to the development of the sports consumer market in colleges and the promotion of deepening the sports reform in colleges. It will also have an important influence on the development of the sports market in China.The thesis gives a research on the situation of the consumption of the students in the universities of Nan Chang by the method of synthesizing documents, the method of investigate on, the method of mathematical statistics and logical analysis. It structures the countermeasure whichguide the student's sports consumptions offers helpful way for the development of university's sport's industry and reform of it.Through the investigation, the study preliminarily put forth some points as follows:1.The main motive of university students' sports consumption in Nan Chang city isfitness requirements and physical demand, it is compatible with the main function ofthe sports and consumption of most sports in favor of the attitude that sports is avaluable Consumer.2.Level, structure and sports events of university students' sports Consumption. themonthly sports consumption of the most of universityStudents is below 30 RMB. The most favored sports of the universitys'students of Nan Chang are basketball, badminton ,football.3.Elements that influence university students' sports consumption.Research is put on subjective active elements, objective active elements, subjectivenegative elements and objective negative elements that influence their sportsconsumption research has been done to how much they are satisfied with thepresent sports consumption and influencer of sports organization and association ontheir sports consumption.4.Market prediction of sports consumption of university students in Nan ,Chang . Inthis part, research has been done on the ideal priceof sports consumption, the prior elected sports events in consumption, and the priorselected and abandoned types of sports In consumption.