Research Of Modified Strategy On The Entrepreneurship Education From Maintenance Angle

Since mid of twentieth Century, in order to cope with the challenge of economic knowledge era, the international community began to pay attention to entrepreneurship and entrepreneurship education,hoped to cultivate entrepreneurial talent through entrepreneurship education to promote the employment. Although the entrepreneurship education in our country started lately, in recent years, it has shown a strong momentum of development. The entrepreneurship education has became a new field and trend in the reform and development of higher education.During 1980s to 1990s, our country has carried on the positive exploration for innovation and entrepreneurship education,held on fabulous scores. The government and colleges pay much attention and investment, the proportion of college students’self employment and entrepreneurial success rate is still low.This paper regards entrepreneurship as a cycle, which includes preparation, maintenance and success. The entrepreneurship education in colleges and universities belongs to the preparation stage, the maintenance stage is between preparation and success. By studying the entrepreneurial graduates, the paper analyses and find out which entrepreneurship education modes are most useful to help college students pass through entrepreneurship maintenance period and then success, in the end providing innovation and development for effective implementations of the entrepreneurship education in colleges and universities.First of all, this study illustrates the research background, clarifies the research purpose and meaning, combed the literature review domestic and abroad, points out the research ideas and research methods. Second, by collecting, sorting, researching literature, combs the formation and development of entrepreneurship education in our country. Then, base on this situation to put forward the concept of entrepreneurship maintenance. Using entrepreneurial students as investigation objects, through two interviews combined with questionnaire survey, analyses the problems that occur in entrepreneurship maintenance stage. Finally, this study compares successful entrepreneurship education between domestic and foreign universities, to provide suggestions for universities about how to promote entrepreneurship successfully.