The Research ONR&D Project Management For A Company’s Automotiv Connector

Education and training institutions as "profit organizations", a wide range of stable source, high student satisfaction and the customers’reputation is the basis for their survival and development. However, with the increasing competition in the industry, the training market is becoming more and more mature, which makes the resources become more and more limited, and the market of training industry has entered the era of low profit. At the same time the development of mobile Internet also makes it more rapid, direct and convenient to exchange the information, which make the reputation of the training institutions questioned by its customers.In this case, how to make the Chinese education and training institutions grow healthily and have a far-reaching development? A broad market space is the key, so change and innovation will become essential. From only pay attention to the market channels of port development of new users to focus on maintaining and development of old customers, the enterprise long-term strategy to old customers, and seek to provide personalized service for every customer become a competitive advantage. Which requires to follow the trend of the times and take advantage of the mobile Internet, information flow for innovation, take the advantage of the big data on different levels to analyze different needs of customers, at the same time, according to 020 benign interaction can for enterprises to identify the needs of users, and obtained a large number of users favored provide good support. And through the establishment of the advantages of customer relationship management system, so that enterprises can get different customer service feedback, for the further development of enterprises to provide help.Take an international education group as an example (company A), when it develops rapidly, the service resources and service capacity lags behind seriously in the business development of the group velocity, resulting in a decline in customer satisfaction, the loss of potential customers, refund and complaint rate rose. Therefore, it is important to improve the company’s service management system, improve service quality, develop the service products beyond customer expectations, improve customer relationship management system. Through in-depth analysis of A International Education Group Internet plus the latest implementation of mobile strategy:First, the use of big data analysis and social media mobile client advantage, personalized service to precisely position the customers. Second, the implementation of flat service model, so that customers access to quality education resources, and through customer feedback to launch a new service mode. Third, the implementation of reputation marketing and cross-selling to achieve less investment, low cost, high reliability, easy to seize the development strategy of potential customers.An International Education Group to achieve the innovation of the service model, to achieve a good business and social benefits, but also has become a new exploration of China’s education and training model.