A Study On The Internet Marketing Of Training Industry

In today's rapid development of Internet media, education and training institutions in China want to get a broader market space, we must reform the traditional marketing concept, through innovative ideas, develop new marketing model to win the new development. Internet media is not only for all education and training institutions to create a new living space and market channels, but also for many small and medium enterprises to provide a great opportunity to go beyond the industry predators.The current education and training industry faces enormous challenges and unprecedented opportunities of the Internet as a new media are changing at an alarming rate of the work and life. For the past education and training industry, dominated by traditional print media for a long time this industry has always been the core of marketing. Over the last decade, the Internet and the new media as a means of communication, marketing communication model, is to subvert all previous marketing concept. New production and consumption patterns leading new marketing theory and marketing tool, adjust the marketing concept, the implementation of Internet marketing strategy is the development of China's education and training industry, the inevitable choice.In this paper, start with education and training industry market environment, in-depth analysis of the industry, Internet marketing, market characteristics and the need for implementation, combined with the text mode of transmission of Internet marketing information analysis, complete Internet marketing education and training industry for the implementation of the framework design. Break in the text involves both the construction of traditional enterprise portal site targeting strategy also covers the implementation of aspects of Internet marketing organizational structure and job functions of the design process optimization and Internet marketing aspects of feasibility proposal. On this basis, the author further for search engine marketing and social network media marketing, Internet marketing methods and other important in-depth study and implementation design.Currently, the education and training industry in China is facing a poor sense of internet marketing, marketing techniques and methods is relatively backward and many other issues. To solve these problems, this paper analyzes the case method, the actual core of the project by operational data analysis, further analysis demonstrated the feasibility of the methods and conclusions. These methods and conclusions of the current Internet marketing practice guidance has been positive sense, to a certain extent, the development of education and training industry will play a catalytic and facilitating role.