The Study Of College Students’ Ideological And Political Education In The We-media Age

The rapid development of We Media technology and application is an important sign of the progress of times, cultural prosperity, and is an important content of the changes of social life. Ideological and political work in colleges and universities should keep pace with times. Under the premise of the firm mission, full research, use, management and service on the application of We Media among college students can provide a more solid and effective service for the ideological and political education of college students.This article aims to study the Ideological and Political education innovation and mechanism improvement of college students mainly from the connotation of education and the management of mechanism in We Media age. Based on the qualitative analysis of social phenomenon, we propose the idea of macro management. The main research methods including case study method, literature review and summary method.This article on the basis of a large number of previous research results, combined with self-experience of college students’ ideological and political work in colleges and universities for many years, focuses on how to adhere to the mission from the ideological and political education of students in My Media age, how to innovate methods, how to integrate all kinds of My Medias and related educational resources, how to clear the direction based on the ideological and political education of college students and new situation of My Media, and focuses on content and key measures under the new situation of ideological and political education of college students, then puts forward a relatively complete and more operational mode of thinking. The main purpose is to discover new opportunities and problems in the university ideological and political education, to clear the key points and ways of thinking and to do perfectly in integrating college students’ ideological and political education resources and strengthening measures which are based on We Media platform. We Media has a positive and negative impact to the ideological and political education of college students. To deal with these effects, we need to adhere to certain principles. We Media period is the era of innovation of method of college students’ ideological and political work, which discussed from timely updating the philosophy of education including the positive use and rational application of We Media, and innovating education path. In educational function, we need to promote college students’ autonomous awareness, to prevent students from core value view, and to help students to maintain mental health. In the propaganda function, we should unswervingly promote mainstream thought, innovate the way of propaganda, and integrate the resources. In the safeguarding rights function, we need to listen to students’ demands, to resolve the contradictions can be solved, to pay attention to the status of college students’ rights and interests, to protect the healthy growth of college students, to innovate the safeguarding mechanism, and to enhance the ability of college students’ rights. Finally, we should promote the effectiveness and pertinence of education by integrating educational resources and supervising patterns. Through the study, it aims to make clear further the theoretical characteristics, denotation and connotation of My Media, which in order to provide the theoretical basis by persisting on the guiding of Socialist Core Values, adapting to New Media Art of Language, standardizing the communication through information network, improving the ideological and political education.