Research On The Identity Of The Mainstream Ideology Of College Students In "Micro Era"

“Micro era”is the product of the rapid development of information technology and the new era of the development of the Internet.It has characteristics of two-way interactive, instant communication fast, rich blend and viral impact.“Micro era” breds various micro media and gradually infiltrated into every tension personal side with the revolutionary development of mobile communication technology and smart phones.It achieves the “palm”24 hours of mobile Internet and subtle influences people’s way of life and values.College students group as the new force of society.On the one hand,they enjoyment the convenience of “micro era”;on the other hand “micro era”changed college students’ cognitive style and learning methods. There is much closer to the distance of the college students and the mainstream ideology, it has become an important channel for college students’ perceptions of the mainstream ideology. But the vast amount of information increases the difficulty of college students to identify with the mainstream ideology and it become a new variable to affect students’ identity of the mainstream ideology.So there are some problems to be solved how to effectively use the micro media to the mainstream ideology identity of university students bring opportunities, while avoiding the challenges it brings to the mainstream ideology identity of university students, to enhance the sense of the mainstream ideology of college students identity.In view of this, the paper firstly defines the core concepts of “micro era”, “mainstream ideology”, “college students’ mainstream ideology”, “ideological identity”,and expounds the importance of identity of college students’ mainstream ideology. Secondly,the paper analyzes the characteristics of the mainstream ideology recognition of college students under “micro era”; mainly manifested in: the identity of the subject from passive to active, the identity of the content by the perceptual alternative reason, the identity of the way from a single to complex, the identity of the environment from the entity to the actual situation of the coexistence of the fully open environment.Thirdly,on these basis, in-depth analysis the status quo and the reasons of the mainstream ideology recognition of College students in “micro era”. Finally,around the reason from the identification of the subject(college students),object(the mainstream ideology theory) and identity environment(government,society and schools)to put forward the path to enhance the University identity of the mainstream ideology in the“micro era”.