| At present, our country is in the new development stage of building a well-off society in an all-round way, with the progress of society, people’s living standard has substantial improvement, and the physical health condition has continued to decline. College students as to achieve the great "Chinese dream" and completion of a comprehensive well-off society and the main power, carrying the glorious mission of the great rejuvenation of the Chinese nation, have good health and a healthy body is very important. Physical exercise is an important way to promote college students’ physical fitness. Therefore, it is of great significance to understand the sports demand and participation of college students, and to promote the health of college students and the future of the motherland.This paper uses literature data method, questionnaire survey method, mathematical statistics, expert interviews and other research methods, more comprehensive on in Jinan University Students’ sports demand and participation are analyzed, the conclusions are as follows:(1) In Jinan university students overall demand for sports activities is higher, and the demand for sports activities exist certain difference. This difference showed strong demand for sports activities in girls than boys; In Jinan University Students on campus venues training needs and selection is much higher than outside, the college in the supply of places of physical exercise activities did not meet the students’needs.(2) In Jinan University college boys to against the intense sports demand larger, girls of the exercise intensity small have aerobics demand larger, on the whole, to limit outdoor and leisure entertainment demand is improving, but actually involved in the sport did not fully meet the needs of the demand of college students of sports; In Jinan university students sports equipment needs boys than girls, and the demand of sports guidance is the girl to higher than boys.(3) In Jinan University Students’ sports consumption idea and consciousness is strong, the impact of family economic conditions, from city university students sports consumption consciousness is stronger than the students from rural areas, sports consumption of only child expenditure than non only child, the whole sports consumption expenditure in low input stage, mainly to buy Sports shoes mainly physical consumption, participation and watch the sports consumption level is relatively high.(4) In Jinan University Students in different grades of sports participation motivation is endless and same, the overall participation motivation is mainly manifested in three aspects:physical fitness, rich life and deal with the exam.(5) Afternoon between 16:00-19:00 is in Jinan University Students’sports participation in most time periods; In Jinan University Students’ sports participation time, frequency and intensity of girls than boys, on the whole did not reach the relevant provisions of the standard; In Jinan university students to participate in sports level is low, to college and university levels the game.(6) In Jinan University college boys watch sports competitions and to pay attention to sports than girls, girls sports watch showed a larger chance, the whole watch matches the content mainly in major international competitions, for international and domestic basketball, football game attention high degree of.(7) Effect in economic college students sports participation factors mainly include personal factors, school factors, family factors, social factors and environmental factors, including personal factors is the main factor, mainly for their own inertia and personal interest.(8) To examine the proposed by meeting the physical needs of the college students in Jinan, correct in Jinan University Students’ sports values, To create a good atmosphere of school sports, Strengthen the family, school and society interaction strategies to improve in Jinan University Students’ sports participation. |