Research Into The Influential Factors Of Jingyuetan Vasa Skiing Festival On Ice And Snow Tourist Industry In Changchun

2003, "Vasa" is from the Nordic international sporting events in Sweden came to China in the enjoyment of "Northern Green Pearl" Jingyuetan reputation has taken root and grow. Now, the mere mention of China, "Vasa", people will naturally think of Changchun, thought Jingyuetan ski. Over the years the net Changchun Ice and Snow Tourism Festival and the International Skiing Festival Vaasa focus on prominent ice and snow tourism, winter sports, ice and snow culture, and other items of the ice trade and economic activities, and these projects cover a range of cultural, sports, business and other elements, the snow and ice Tourism and combination of various types of tourism brand, and further enrich the connotation of Ice and Snow Festival, so that festival activities and distinctive features Changchun Ice and Snow Tourism Festival and the net on the International Skiing Festival has become a melting Vasa culture, sports, tourism, trade and other activities in the field as an integrated festival.Changchun snow rich, unique charm, with the help of foreign money, "Vasa International Skiing Festival" to winter tourism as an important feature of the tourism industry in Changchun City and prominent highlights. Changchun City, China's outstanding as a tourist city of snow, ice and snow in northern China playing an important tourist destination and distribution center functions, and actively integrate resources, the introduction of international brands, to promote industrial innovation and development. At present, China Changchun Ice and Snow Tourism Festival and the International Skiing Festival has developed into the net for the month in Vaasa extensive higher degree of internationalization, popular well-known large-scale tourism festivals in the country set a good example. Changchun Ice and Snow Tourism Festival and the net on the International Skiing Festival Vaasa regional economic development promoted and deepened in some countries in Europe Changchun economic and trade exchanges and cooperation. Adhere to build modern service industry development, environment, tourism and leisure environment for domestic and foreign well-known, technological and cultural innovation and development of the human environment, promoting regional economic boom in Changchun City.The subject of using literature, logical analysis, interview, questionnaire survey, mathematical statistics and other research method, net of Changchun Ice and Snow Tourism Festival and the International Skiing Festival May Vasa settled in Changchun 8 years of development, on Changchun Ice and Snow Tourism industry are analyzed and the results showed that: China Changchun International Cross Country Skiing in Jingyuetan Vasa March 15, 2003 officially opened Jingyuetan National Forest Park in Changchun, China has had 8 years of history. Changchun International Skiing Festival with Jingyuetan Vasa bridge this communication and the world, promoting the multi-national exchange and cooperation, expand the area of foreign exchanges and promote tourism industry in Changchun City, the rapid development of ice and snow, gathered from around the world eyes. Now, the Jingyuetan Vaasa International Skiing Festival has become a beautiful Changchun foreign exchanges business cards. Vasa by the International Skiing Festival will be held Jingyuetan, the unique charm of the ice and snow culture in the world Changchun dissemination, promotion. Changchun is also stimulated active participation of the general public, so that more people experience the fun of skiing in winter.