Research On The Development Path Of Sports Tourism Industry In Beidahu Ice And Snow Town

After the successful bid for the 2022 Beijing Winter Olympic Games,the State Council issued the "opinions on vigorously developing ice and snow sports with the opportunity of the 2022 Beijing Winter Olympic Games",which proposed to speed up the development of ice and snow industry and optimize the structure of ice and snow industry.After the reform and opening up,the people’s awareness of physical exercise is rising,and the number of people participating in sports is increasing year by year.Ice and snow sports are very characteristic sports.Characteristic ice and snow towns can establish characteristic ice and snow sports tourism industry chain based on local reality,and promote the coordinated development of ice and snow plate and tourism plate.This paper takes the development of sports tourism industry in Beidahu characteristic ice and snow town as the research object,comprehensively uses the methods of literature review,in-depth interview and case study,summarizes the development of sports tourism industry in Beidahu characteristic ice and snow town on the basis of existing research,and deeply analyzes the development opportunities and current development situation,At the same time,combined with the actual situation of Beidahu,this paper puts forward the feasible industrial development optimization path.The following is the research content of this paper: firstly,through the analysis of the ice and snow sports tourism and industrial chain development of Beidahu characteristic town,the existing problems in the development of sports tourism industry of Beidahu characteristic town are analyzed.For example,the industry is scattered and has not formed a complete industrial chain;the development of non snow season entertainment projects is insufficient;the sports product manufacturing industry is in short supply;the development of skating,mass sports and sports entertainment is insufficient;the effect of tourism marketing publicity is poor;and there is a shortage of professionals.In view of the above problems,looking at the relatively mature ice and snow Characteristic Towns at home and abroad,and through the analysis of their own and external advantages of the current development,In response to the above problems,looking at the relatively mature ice and snow towns at home and abroad and analyzing the current development of its own and external advantages,it is concluded that the top-level design should be improved and the overall planning should be strengthened;adhere to the consumer-centered and market-oriented demand;Promote cross-industry integration,supplement business shortcomings;attach importance to technological innovation,reform marketing strategies;integrate with the local hot spring resources and Manchu characteristic culture,take the road of characteristic ice and snow tourism development.