Research On The Education Of Consumption Concept Of College Students—A Perspective Of Ideological And Political Education In Colleges And Universities

In the rapid economic development, under the social context of ideological and cultural pluralism, consumer groups are diversifying. As community consumption of college students in the special group. Their thought active, open-minded, receptive to new things, under the impact of traditional culture and the western consumer culture, College students’ consumption concept that brings some new features. The view of consumer guidance and education is an important content of ideological and political education. At present, there are some irrational consumption behavior and consumption in students. Their consumer education is faced with many new situations and new challenges. There is a serious lack of consumer content education in the ideological and political education. Therefore, in the new perspective of ideological and political education, strengthen the education concept, of contemporary college students’ consumption, to help college students establish a correct concept of consumption is an important mission of education.Firstly, this paper based on the Marxist dialectical relationship, analysis the link of ideological and political education and college students’ education. On the basis of western thought, thought of Chinese traditional consumption, consumption of Marx thought and the theory of sustainable consumption. Combined with the volume survey results, on contemporary college students to study the problems of consumption. Research on the contemporary problems of college students’ consumption. Not only to investigate the cause of the problems in college students ’ consumption concept from internal and external, but also starting with the ideological and political education. Lastly, study the reason further. Set thecorrect consumption views of college students to enhance ideological and political education of college students. Through the improvement of education, optimize the education environment, rich educational content, improve the paths of education. Then from the aspects of family, social, school guide the formation of correct consumption views of college students.