A Probe Into The Role That Online Live Broadcasting Platforms Play In Sports Event Rebroadcasting

Day and night turnover,annual rotation;With the lowering of the technological threshold and the popularity of the Internet,newspapers and magazines in people's hands were gradually replaced by mobile terminal devices such as mobile phones,tablets,and computers,and radio and television were diverted by the splendor of the Internet.People's life also seems to become a code,social activities are gradually moving from offline to online.The author hopes to use the webcast platform in the 2017 Hunan Sunshine Gymnastics Festival event.This paper analyzes the value,advantages and specific ways of the webcast platform in the application of this competition,then analyzes the competition cases,finds out the factors that affect the au dience's frequency of using the webcast platform,and gives some suggestions.Through the understanding of the influence of the webcast platform on the spreading degree of the Sunshine Gymnastics Festi val in 2017,this paper provides a reference basis for the spread of other sports events and provides a new possibility for the developme nt of the spread of the sports events.Expert interview,mathematical statistics and logic analysis are used to study the application of webcast platform in sports events communication.The research found that the webcast platform breaks the limitation of time and space of traditional media and enables information to be transmitted to every corner of the world in the most convenient and fast way.At the same time,it also takes advantage of its own interactive,immediate,civilian,personalized features,The five key elements of webcast broadcasting platform are the basis for the establishmnt of event communication.through pre-competition preheating and real-time interaction in live broadcast,And after the match to do a good job of service is the value of the webcast platform.compared with the traditional media,the webcast platform has obvious communication advantages.According to the needs of contemporary pe ople,the basic flow of live broadcast of a match is mainly through the organization and execution of the competition,the specific oper ation flow of the match,the technical support of the platform side and the playback of the live broadcast of the event after the match.Personalized analysis.based on the application of webcast platform in the 2017 Hunan Sunshine Gymnastics Festival,we can draw the co nclusion that the audience of 1:1 has better frequency of using the broadcast platform of the Sunshine Gymnastics Festival in 2017.2 Sunshine Gymnastics Festival.The influence degree of the event spread through the live broadcast platform is directly related to the inte raction of the live broadcast platform and the civilian nature.And the degree of influence is:interactivity>populace>re-tribalization>personalization>real-time>grafting and fusion of different genders,there is no significant difference in the frequency of use of the live broadcast platform in this competition,there is no significant difference.There were significant differences in the frequency of use among the age group,In addition,there was no significant difference in the frequency of platform use among people under 17 years o f age who were in contact with mobile phone and Internet every da y,but there was a significant difference in the individuation of the platform,and there was no significant difference in the frequency of platform use among people under 17 years of age.In addition,there was no significant difference in the frequency of platform use am ong the people who had been exposed to mobile phone and Internet for more than 4 hours per day compared with other people in the individualized recognition 6.There was no significant difference in th frequency of platform use among the people with different reasons for the site of the Sunshine Gymnastics Festival.The audience wat ching the game than other groups of people more interactive recogni tion of the platform.