| The sports network anchor is a new professional group that relies on the sports network live broadcast platform.The previous research on network anchors we’re only focus on the entertainment area and the gamming area,but the reseachment of the characteristics of sports network anchors are still in an insufficient state.Sports online live broadcast platforms also emerged in the wave of live broadcasts.Although it started late,but it still occupied a large amount of users and the live broadcast resources.It has created a variety of live broadcast forms and anchor features in the exploration and practice.At the same time,it definitely provided multiple possibilities for the future multi-dimensional development of sports live broadcast.Therefore,it is a useful attempt to conduct research on the characteristics of the anchors of sports network live broadcast platforms,to reach new things in the new media ecology,to dig out new problems,and to provide new ideas for development.In this dissertation,based on the literature review,the development status of sports network platform and the problems existing in sports network anchors will be discussed.All the reference informations are coming from the questionnaire and street interview,and the example live broadcast platform is LIVE QQ.A total of 435 people were surveyed,all of which were surveyed through the Internet.As the result,422 questionnaires were withdrawn,13 unqualified questionnaires were eliminated,and 409 valid questionnaires,the effective rate was 96.9%.There still has a number of issues must be solved.The issues mainly include following such as the quality of the anchor needs to be improved urgently;the anchor is only focus on there appearance,and regardless there live content;the user experience quality is not high,which means the stickiness is low;the lack of standardized management of the network platform needs to be improved.It do restrict the future development of the anchor if those issues cannot be solved.Therefore,solving methods will be announced in this dissertation,which including create unique anchors and stabilize anchor teams;forge special columns and expand anchor profit models;improve social experience and enhance userstickiness;strengthen supervision,purify anchor teams,and put forward targeted improvement strategies.This research will provide the necessary reference for the in-depth development of the sports network anchor area;provide the necessary reference for improving the sports anchor’s professional ability and comprehensive literacy,so that the core competence of the sports network anchor will be continuously improved in the competition. |
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