| China’s competitive sports in the early 20 th century, gradually produced under the direct promotion of the Olympic Movement. Sports under the protection of the National System of achievements obvious to all, aspirations to top the medals table at the 2008 Beijing Olympic Games, has made brilliant achievements ever. Process value produced in the body to meet the needs of the guest, the evolution of competitive sports value depends on the value of the subject- people. Evolution of competitive sports people value having a decisive role. This study was based on contacts with the way different groups of competitive sports, which the body is divided into the main organizations involved in the body and spread to appreciate the subject.Use of literature, questionnaire, expert interviews, mathematical statistics on the perceived value of Chinese competitive sports, features and value of evolution to the study, the following conclusions:First, the evolution of competitive sports value by the value of the main emands of the impact of competitive sports, the main value of competitive sports organized by the government body, the main sports associations, clubs organize subject, coaches participants, athletes participants, referees participants, spectators enjoy body and spread appreciation body composed of eight parts, under the sub-title 68 items.Second, competitive sports three main value of competitive sports as a whole understanding and recognition of the value is higher, the mean score for each item in question 7.5 above, and each of the three main sub-themes of each other understanding and recognition of the values comparing consistent.Third, the evolution of competitive sports feature value: the weakening of political values, promote mass sports development; promote the balanced development of the project, to enhance the overall level of competitive sports; enhance the international influence of traditional ethnic sports, the establishment of international discourse; actively reform the system, to promote market operations.Fourth, the perceived value of Chinese competitive sports from the "task" to "meet market", highlights the professional; Competitive Sports Value begun to focus on human comprehensive development, culture and education of the trend.On this basis, we propose to further promote the development of competitive sports proposals are as follows:First, the main organization of competitive sports participants worth further attention and appreciation of the value of the subject demands, guide participants to better show the charm and connotation of competitive sports, to enhance the level of appreciation of the body and promote appreciation of their participation in sports.Second, to enhance the competitive traditional national sport, the importance of communication and dissemination of quality traditional national sports culture and promote international development projects, dissemination of traditional culture, a more open attitude to the world to make traditional items, get more international sports discourse.Third, the main organization of competitive sports to further strengthen the value of competitive sports system, improve the management mechanism of competitive sports organization, decentralization, promoting sports and athletics vocational development, market operation, to encourage private capital flows to stimulate competitive sports impetus for Sports good governance, achieve development of competitive sports second take-off. |