Research On Differentiated Positioning Of Higher Colleges And Universities Of Zhejiang Province

As the development of the World Economy and the Marketing theory,many of different organizations around the world,various of size and types,have an increasing interest in the the subject of marketing management.The Marketing theory is not only widely used in the construction of non-profit organizations, but also warmly welcomed by more and more kinds of nonprofit organizations.Zhejiang province is located in the Yangtze River Delta of China.Although it is one of the smallest provinces in China,10.18 square kilometers of land area,1.06% land area of the country, the economic development of Zhejiang province index is located in the forefront of our country. The so-called "Zhejiang phenomenon" is the 1% of the land in the country, by about 4% of the population of Zhejiang, the national wealth created by the national 7%. Zhejiang is a cultural state since the ancient times. Although its basic education is in the leading position in our country, the development of higher education does not adapt it. As the result of the long-term development of the higher education behind the economic’s development, Zhejiang Province has a "Bottleneck" to realize the modernization and education of the province. At the same time, as the higher education market products and services constantly tend to be homogenized, the colleges and universities in Zhejiang Province has to provide the different products and services in the education market to make sure its scientific and sustainable development, its comprehensive strength and market competitiveness. Therefore, the main purpose of this article is to provide differentiated positioning strategies and references for the colleges and universities of Zhejiang Province, by analysing, researching and exploring the problems in the process of differentiated positioning strategy among the universities of Zhejiang Province, and finding the solutions.This article mainly discusses and researches how to use differentiated market positioning strategies in the higher education market in Colleges and universities of Zhejiang province, in the basic of the Education Management and Marketing Theory. First of all, the theory analysis of Colleges and Universities’researches on differences in localization, in order to improve its market competitiveness, Colleges and Universities have to analyze how to segment the education market, select target market segments and use differential positioning. Secondly, the analysis of the problems among the differentiated localization of colleges and universities in Zhejiang province, clarify the necessity and importance of the differentiated localization among the colleges and universities in Zhejiang province. Thirdly, according to the problems existing in the Zhejiang Province Colleges and universities’ differentiated positioning,this article proposes the corresponding countermeasures,provides the development thought of differentiation strategies and puts forward some concrete measures,from a different point of view in the macro and micro level. At the end of this article,it takes Jinhua College of Profession and Technology in Zhejiang Province as an example to analyze the advantages and disadvantages of differentiated localization of colleges and universities, and provides positioning strategies and measures for Colleges and universities in Zhejiang Province to find a blank space in the education market.Through the analysis of colleges and universities in Zhejiang province, we fully realize the necessity and complexity of the differentiated localization.In order to achieve their sustainable development, Colleges and universities in Zhejiang Province have to constantly adjust their differentiated market positioning strategies, according to the requirements of the implementation of the education market environment, policy changes and differentiated localization.