Transformation Of Government Functions Under The Background Of Shanghai Sports Broker System Research

The successful hosting of the 2008 Olympic Games inspired national sports interest, the public began to pay attention to and are willing to participate in sports activities. With the continuous development of market economy in our country, the enthusiasm of public participation in sports is also rising. Now more and more people to spend time and money on sports. Under the background of it is in this sports brokers in China, more and more industry is also in constant development. While the current macro environment has greatly improved than before, but can not be ignored at this stage of sports brokers are still exist many problems in the development. The solution of these problems not only rely on a certain administrative organ or department of effort,but need to come from administrative authorities at various levels, including the government, the sports system, work together with practitioners. Here this article will mainly from the participation of the main body of sports brokers and participation environment two aspects to illustrate the problems that exist in the development process of sports brokers. From the participation subject,sports agent professional skill level is low, the knowledge structure is not balanced; The practice of sports brokerage organization with less experience. And working environment, administrative intervene too much cause industry lacks independent play space; The sports management system does not regulate the industry exists monopoly that hinder the development of the phenomenon.Therefore, the author from the perspective of macro and micro two puts forward the countermeasures, hope to be able to provide some reference to the relevant departments to solve trouble. From microscopic perspective, industry and schools can be set up to produce- study-research the training mode of combining to a steady stream of transmission quality talent for industry; In addition, the sports brokers may establish a national industry autonomy organization,instead of the administrative organ to handle affairs in the industry. From the macro environment,countries should promote administrative role and function transition, for the independent development of the industry to provide space; Perfect industry needs legal norms, only in this way can ensure good health industry development.