Challenges And Countermeasures Of College Students’ Ideological And Political Education In New Media Times

New media have been a new medium mode emerging from new technology, constructing a global, open and all-round information space. The wide use of new media has presented a new subject for the ideological and political education of college students, which needs a further and deep study.On the basis of presently available achievements, this paper, by adopting such approaches as literary analysis, questionnaire and interview, has made a further study on the ideological and political education of college students under the new media technology. It is argued in the paper that new media have brought about new opportunities, provided rich resources and more research subjects, broadened education scope for the ideological and political education of college students, and at the same time brought about tough challenges, weakening the educational effects of the main channel and influencing the authority and the choice of value of the ideological and political education. It is discovered through questionnaires that the new media have indeed affected the life and study of college students. In recent years the ideological and political education of college students has attached great importance to the functions of the new media, achieving promoted educational effects. However for such reasons as lack of media literacy, no adequate contents and forms, imperfection of management mechanism and backward evaluation modes, the effects are far from satisfactory. Hence it is proposed in this paper to improve the media literacy of the subjects and objects of the ideological and political education of colleges and universities, to enrich the resources of the ideological and political education, to promote the methods and evaluation modes of the ideological and political education of college students, to perfect the new media management strategies of the ideological and political education and to indeed raise the pertinence, attraction and effectiveness of the ideological and political education of college students under the hi-tech new media.