The Applied Research Of Wechat In Improving The Effectiveness Of The Ideological And Political Education

The emergence of the Internet brings profound changes increasingly today which is themed as the times oftechnology and innovation. And the Internet and mobile web applications based on the new media has also become the results of the fast development of science and technology. Types of new media are various. Many people on the society have Wechat because of the openness, convenience, diversity and other communication features.Surveys show that today’s college students have their own Wechat as long as having a cell phone. It has important significance in theory and reality about how to deal with the challenges which the Wechat bring.The emergence of the Wechat as the representative of the emergence of new media reduce the threshold of information dissemination,and improe the speed of delivery. The features of the freedom and convenience are the double edged swords for the effectiveness of the Ideological and Political Education of college students. On the one hand, Wechat narrowed the distance between people and broaden students’ learning channels of communication. That highlights the consciousness of college students and improve the efficiency of educational work. On the other hand, the positions of authority and the existing mode of education are subjected to certain impact. The phenomenon of one-way communication is weakened because we can communicate without block. At the same time,we can easily find out that the message is so boring. Using Wechat is impacting the establishment of correct idea, identification of the socialist core value system and the all-round development of college students. Therefore, this paper will suggest about how to improving the effectiveness of the Ideological and Political Education after analyzing the current to Wechat as the representative of the new media on the basis of ideological and political education. The suggestion include party and government to strengthen the micro-channel public platform management, create a good educational environment, schools and the establishment of three mechanisms for micro-channel platform to broaden the educational approach; strengthening ideological and political ranks Education Majors to ensure the effectiveness of implementation; improve the overall quality of students using micro message.