Political And Ideological Education On Wechat Research On Actual Effect And Its Promotion

"We must use new media and new technologies to make our work more lively,promote the integration of the traditional advantages of ideological and political work with information technology,and enhance our sense of the times and attractiveness," Xi Jinping stressed.The popularization of Internet information technology has accelerated the pace of integration of new media platform and ideological and political education.Wechat public accounts,with its openness and immediacy,have quickly occupied an important position in the hearts of college students,by the majority of students love and pursue.Counselors play a key role in the ideological and political work in colleges and universities.They must keep pace with the times,master and make good use of the new network media platform,enter the students and approach the students.This article takes the instructor wechat public number as the research object,first elaborated its meaning and the characteristic,analyzed the ideological and political education actual effect basic connotation,has been clear about the university student ideological and political education actual effect influence factor;then it discusses the positive influence of the instructor’s wechat public number on the actual effect of ideological and political education,and collates the relevant theoretical basis,some college students and counselors were randomly selected to carry out a questionnaire survey and interview survey to understand and grasp the effectiveness and problems of the counselors’ ideological and political education on wechat,summed up: the instructor wechat public number to carry out ideological and political education students accept the high,good operation,the formation of a positive impact of diversity;but the instructor wechat public number attention degree needs to raise,the original content needs to enhance,the interactive effect needs to perfect and so on the reality situation.This has something to do with the deficiency of the guarantee function of colleges and universities,the lack of energy and ability of counselors,the lack of accurate supply of content,and the limited "acceptance possibility" of college students,from the four aspects of educational mechanism,educational subject,educational content and educational object,this thesis puts forward the feasible measures to enhance the actual effect of ideological and political education of instructors on wechat public number,that is,universities strengthen the role of security,instructors optimize the ability to play,content to ensure accurate supply,college students strengthen their own quality.It is hoped that the problems existing in the process of carrying out ideological and political education can be improved and its actual effect can be enhanced through the force of all parties and the resonance of the same frequency.