Research On The Effectiveness Of Ideological And Political Education In The WeChat Public Platform Of Colleges And Universities

As the popular new media communication service software,WeChat is influencing and changing people’s mode of thinking,behavioral habit and living conditions quietly.What’s more,it also brings opportunity and challenge for the update of educational idea,the reform of educational method,and the present of educational content.On the base of function of WeChat,this paper first discusses the possibility and reality of using WeChat Public Platform to develop the ideological and political education in college.Second,this paper analyzes the typical case of part of the excellent Public Platform in Shaanxi Province,which can set a good example for the other colleges and provide experience for the study and application in the future.The methodology of literature review and case study are used in this study,and the multi-disciplinary analysis dimensions and the relative statistical data are the innovation of this paper.However,there are some problems when writing this paper.Firstly,because of the finite capacity,the sample size is not enough to reflect the whole exactly in the process of case study.Secondly,since the technical level of this study is not developed enough,the statistical data management stays at a low level.Thirdly,as a result of the deficiency of theoretical level,the theory elaboration of this paper is still need to be improved.There are five parts in this paper.The first part is the introduction of this study,which emphases on the background and significance,summarizes the relative literatures,and combs the content and thought.The overview of the WeChat Public Platform in college is included in the second part.Starting from the connotation of the WeChat Public Platform,the paper reviews the development process and summarize the features of the WeChat Public Platform.In the third part,the author analyzes the typical cases of the WeChat Public Platform in the college.Applying the methodology of case study and empirical analysis,this study carries out a comparative study and explores the development process,the present situation of applying and the function of three different universities,such as Xi’an Jiaotong University,Shaanxi Normal University and Xi’an Eurasia University.The study of the effectiveness of the college WeChat Public Platform’s ideological and political education is developed in the fourth part.The paper draws a conclusion that the WeChat Public Platform has advantages in the respects of innovating the form of ideological and political education,enriching the content of ideological and political education,strengthening the interaction between college teachers and students,and implementing the resource sharing of different colleges.As for the disadvantages,the WeChat Public Platform challenges the work of the college ideological and political education,shocks the traditional method of ideological and political education,and proposes high demand of the quality and environment of ideological and political education.In the fifth part,the paper provides countermeasure to strengthen the effectiveness of college ideological and political education through WeChat Public Platform.There are five ways to of the effectiveness of the college WeChat Public Platform’s ideological and political education,including changing concepts,implementing institutions,optimizing environment,introducing faculty,and innovating method.