Under The "Microenvironment" An Empirical Study Of College Students’ Ideological And Political Education

In today’s society rapid development of mobile social media WeChat boom, in a short time for people to know and widely used. WeChat the rise of social media, but also brought new opportunities and challenges for the ideological and political education.WeChat this new social media software widely accepted and widely used in college students’ group, impact on college students’ outlook on life, world outlook, the values of at the same time, also for the ideological and political education provides a new platform. Under the background of modern information, rely on the traditional way of ideological and political education has been unable to realize the value of ideological and political education. With We Chat as the carrier of ideological and political education, in the process of ideological and political education into the new carrier, to take the form of college students happy, affect college students’ ideology and moral sentiment, so as to achieve the purpose of the ideological and political education. However WeChat as a "double-edged sword", let a person glad also make people sorrow, in the ideological and political education for college students to bring a new platform, new opportunity, at the same time, also contributed to the ideological and political education is facing some new problems. How to avoid disadvantages, make full use of WeChat platform to better guide the healthy growth of college students, has become a problem urgently to be solved in the ideological and political education. In this paper, using literature study, questionnaire investigation and experience summary method, analysis of college students’ use of WeChat, research We Chat for ideological and political education of the opportunities and challenges, put forward the corresponding countermeasures for last question.According to this logic, this paper is divided into five chapters, the thorough analysis WeChat influence on college students’ ideological and political education and countermeasures, a comprehensive study.Chapter 1: introduction. Elaborated this article selected topic background and research significance, research ideas and research methods, innovation and difficulty, using literature study, the characteristics of WeChat WeChat influence on college students, WeChat influence on ideological and political education, the use of WeChat for ideological and political education, ideological and political education of "environment" related research status was summarized, the understanding of the related research views and ideas, determine the research train of thought and basic framework of this article.Chapter 2: WeChat and ideological and political education overview of "environment". Briefly explains the meaning and function of WeChat ideological and political education the meaning and characteristics of "environment", this paper WeChat with ideological and political education "environment" relationship, to further introduce topic, WeChat, for example, as the below WeChat as the carrier of the ideological and political education present situation and the value analysis, under the "microenvironment" using WeChat platform in the study of ideological and political education countermeasure.Chapter 3: WeChat as a new carrier of ideological and political education of theoretical basis and reality basis. To social interaction theory, motivation theory, theory of intersubjectivity and unconscious education theory as the foundation, as the theoretical basis of the ideological and political education by using the WeChat, at the same time, combining with the reality on the basis of analysis, further demonstration of the ideological and political education by using the WeChat feasibility.Chapter 4: the research present situation and the value analysis. This ZhangCai questionnaire, survey for college students of five universities in fujian province, the analysis of survey data to study We Chat influence on college students, further demonstration of the ideological and political education by using the WeChat value and the existing problems.Chapter 5: the "microenvironment" using WeChat platform to carry out the ideological and political education countermeasures. This chapter mainly from the environment of ideological and political education, the campus, the ideological and political education workers and the perspective of the four college students themselves and respond to reality, put forward the corresponding countermeasure, analyzed how to utilize the WeChat platform to better service for ideological and political education work.