A Study Of Developing Sports Tourism Resources In Jiangxi Provence Based On SWOT Analytical Method

Jiangxi is a big tourist province, with the geographical position superior and sports tourism resources are rich and evenly distributed. Studying the development of sports tourism can pull the development of tourism in Jiangxi. Sports tourism can satisfy the modern new and exotic, health, joy and risk diversification demand of body and mind. Enrich connotation of tourism effective, extended a space for sports industry, and promote the sustainable development of tourism, the combination of sports and tourism complement each other, to promote the spread of modern civilization and regional social and economic development. Sports tourism is a blend of activities such as sports, tourism, and fitness. It put the physiological and psychological health and close nature demands together. Give people a toned body and recreation, make people get good psychological experience at the same time.This article applies the method of literature research collected about the research of the development of the theory and the development of sports tourism resources across the recent years. Analyzed the feasibility study of how to exploit sports tourism resources in Jiangxi by expert interview, field investigation, questionnaire survey and other research methods. The sports tourism resources is diversity, including nature sports resources, humanity sports tourism resources, sport market tourism resources. Abundant and various types of sports tourism resources, location advantage is obvious, Sports tourism potential huge market space provide the conditions for development of sports tourism resources; support of state and government, experience tourism rises, to promote the rapid development of tourism industry in China, provides opportunities for the development of sports tourism resources and build a good macro environment; In the same time, sports tourism with single financing way, Lack of economic strength, government policy tilt insufficient, the imperfection of the sports tourism infrastructure construction and service, project market development of sports tourism resources is not sole, tourists’ awareness of sports tourism is not high, relative lack of sports tourism professional talents, propaganda way to single, which obstacle the development of sports tourism. Exploit sports tourism resources should play a role of the government to guide, rational utilization of abundant resources, to establish the brand strategy of sports tourism development, increase publicity through a variety of channels, financing by different way, to develop the sports tourism education, cultivating talents on sports tourism specialized services, attaches great importance to environmental protection in the process of sports tourism development, to promote the sustainable development of sports tourism.