SWOT Analysis And Development Of Sports Tourism Resources In Xingtai City Hebei Province

Sports tourism in Hebei Province has great opportunities for development.The coordinated development of Beijing-Tianjin-Hebei and the construction of the Winter Olympic Games have injected new impetus into the development of sports tourism in Hebei Province.Sports and tourism are landmark both in theory and in the implementation of the plan.In this study,the methods of literature,interview,field investigation,logic analysis and so on are used to draw the following conclusions:(1)Xingtai City's profound cultural background,unique geographical environment,convenient transportation and numerous natural resources continuously promote the development of Xingtai sports tourism industry.(2)Xingtai sports tourism event activity is relatively single.The city of Xingtai has held an international road cycling race every year since 2016,with a UCI2.2 international class B event.Although the number and number of participants are increasing every year,it is not difficult to see that Xingtai sports and tourism-related events are relatively single.(3)Xingtai sports tourism industry development is not perfect,supporting services are relatively short.Lack of relatively sound sports tourism enterprises and teams,the sports facilities of tourist attractions are not perfect.(4)The public's understanding of sports tourism is not high enough,and the experience of sports tourism is not deep enough,which leads to the misconception of sports tourism.(5)Xingtai City sports tourism scenic spots and routes are particularly limited,sports tourism participation is low,sports tourism development can not be reasonable attention,hope to be able to effectively promote sports tourism through various means and government support.Aiming at these problems,this paper puts forward the strategies of the development of Xingtai sports tourism: the development of Xingtai sports tourism under the background of "Internet",the cooperation of Beijing,Tianjin and Hebei,and the creation of Xingtai Grand Canyon,the leading sports tourism product of Xingtai City;Under Belt and Road's initiative,Xingtai tourism belt should be constructed reasonably,and Xingtai's sports tourism development opportunities under the modelof "self media".