A Research On The Development Of Chinese Historical And Cultural Theme Parks

The theme parks of China has more than 20 years history since the Splendid China of Shenzhen Overseas China Town was built in 1989. But the trend of planning the construction of regional theme parks is in ascendant. In the 103 historical and cultural cities of our country, about 70%of them have built many all sizes and various theme parks, but the problem of homogenization was seriously. China is rich in historical and cultural resources of ancient civilization. Developing historical and cultural theme parks is the necessary measure in line with social development and to meet the cultural needs of people. Now, historical and cultural theme parks were just a small part of the whole theme parks. However, as the increasing of the public’s cultural awareness and financial reward, it will be developed inevitably to historical and cultural theme parks what are rich in culture, and were suitable for all the historic leisure vacation.This paper is divided into four parts. The first chapter:the writer discusses the definition and main characteristics of historical and cultural theme parks, and classifies the historical and cultural theme parks of our country. The second chapter:the author introduces the multiple benefits of developing historical and cultural theme parks, then indicates eight misunderstandings in the current development of our historical and cultural theme parks. In the third chapter, the writer makes a simple comparison on the basic information, inner products and locational choice, then uses a method of comparative analysis of SWOT to discuss the future’s development of them. Basic on the conclusion of the third chapter, the author divides the management issues into four parts: static products, dynamic products, marketing and administrate. At the same time, the author puts forward some feasible suggestions of the future’s development of them. Finally, epilogue part summarizes and analyzes the research results of the preceding chapters, points out the advantages condition in the future development of the historical cultural theme park, so the write believes historical and cultural theme parks will play an important role in the development of cultural industry.This article simply defines the historical and cultural theme parks, and divides into it historical personages’parks, regional culture’s parks, national and folk cultural parks, historical fragment’s parks, pseudo-classic architecture’s parks and traditional culture parks. Considering the study of the theme parks classify is weak, the author uses SWOT analysis method to compare the two theme parks, and tries to discuss the development of theme parks for details. Then the author uses hierarchical analysis to creatively divides the theme parks’hardware and software into static products, dynamic products, marketing management and business administration, and utilizes the theories of "The Experience Economy ", "The Society of the Spectacle", "the Long Tail ", "Brand Relation theory" and "Literacy Hypothesis", so supply clearly the suggestions and countermeasures of the sustainable development of the two theme parks.