The Service System Research Of The Internet Customized Apparel

The improvement of living standard and the ascension of the aesthetic grade changeconsumer’s clothes consumption idea, consumer begin to have differentiation clothingconsumption demand, the appearance of brand clothing network customization is to meetconsumers’ this consumer demand. From now on, consumers can choose the garment’s style,color and fabric, and customized the clothes that fit their body, meets consumer’sdifferentiation clothing consumption demand. Brand which successful operation this mode,its increasing clothing sale and increasing turnover, led other brand to operate this mode. Andtherefore become a consumer favorite and development prospect customization mode.As a new custom product, currently service is still not perfect and has defects. Thearticle based on the research of the defects of the consumer’s body size input service and thedefects of the size choose service, combined with clothing knowledge and knowledge of thehuman body to establish a custom service system that can easy used in the network,consumers easy to understand, and can perfect the custom service system. Using this servicesystem, brand can bond their body size with their feature to make the pattern, can improvenetwork custom and fit consumer’s demand of the custom garment. And at the same time, inorder to strengthen consumers cognitive of what design suitable for the body, improve theeffectiveness of the costumed clothes, study to establish a style analysis service system thatfit for the body feature .Finally through the value analysis of the service system, this articleintroduces its value to the customer, to the brand and to the clothing industry.