Research On The Status Quo And Countermeasures Of Guangdong DG Bank Fund Sales Under The Internet Financial Environment

Internet interactive platform to break the boundaries of time and space,so that people can exchange a variety of information in the network society.After the Internet has entered the field of communications,retail and other fields,but also penetrated into the financial sector.Compared with the traditional financial industry,the difference is that Internet banking Internet banking is in big data and cloud computing technology,the Internet,social networking,mobile Internet tools such as the media,so that part of the traditional banking business in completely out of financial intermediaries in the traditional sense of the conditions,can provide the information transparency of financial services higher and lower operating costs,operating procedures more convenient and faster for users.Guangdong DG bank is a veteran financial institutions,after more than and 60 years of continuous development and growth.But with the continuous development of the Internet financial times,the environment is facing a series of challenges,this article mainly from the key part of the environment at home and abroad to start,according to the practical analytical measures,in order to find a suitable for their own development path.This paper uses the literature research method and experience summary method,case analysis and other methods of Guangdong DG bank in the financial impact of the Internet on how to effectively carry out the fund sales business,first analyzes the research background and research status at home and abroad,to lay a theoretical foundation for this study;secondly,through SWOT analysis,in-depth study of Guangdong DG bank fund sales business,to the advantage,Guangdong DG bank in the fund sales business of the weaknesses,opportunities and threats were analyzed and explained,find out the existing problems,the main problems of business process rigidity,higher operating costs,technology innovation ability is weak,lack of talent;and then provide specific measures for improvement according to DG bank the disadvantages and shortcomings,including strengthening business innovation and update technical support,enhance customer service and improve the risk management And the introduction of innovative talents,which focus on strengthening the business innovation is the description,including the development of inclusive financial business innovation,strengthen product innovation fund,the fund sales and financial balance combined,vigorously promote the sales of mobile phone terminal APP and launched a smart investment fund Gu business,DG Bank of Guangdong in the implementation of the fund sales business on the corner overtaking.In this paper,based on the further study of the theory of bank fund sales,the author puts forward some suggestions for the fund sales of Guangdong DG bank,which is conducive to the long-term development of Guangdong DG bank and the improvement of sales performance.