Hebei Life-insurance Company Sales Personnel Management Incentive Mechanism Research

Since the1980s and1990s, the development of the insurance industry in our country canbe described as “Soaring”, its management ability and premium scale received significantsuccesses, and its social security function showed outstanding effects. After nearly40years ofreform and opening up, insurance as the stabilizer of our society, have become the importantinstruments for risk management in many areas. Its economic compensation and capitalfinancing function are receiving more and more recognition and trust from government,enterprise, and residents. However, with the development of economy and continuouslyimprovement of living standards, the competition within insurance in becomes more and moreintense. It is still an important topic that how to establish an effective incentive mechanism toattract, cultivate and keep more sales specialists in our near future.This article used sales personnel in Hebei Life-insurance Company as the object of study,and discussed about the sales personnel incentive mechanism. The article is divided into fivesections. The first part briefly introduced the background, research significance, and currentresearch status. The second part summarized the main incentive theory. The third partanalyzed the present situation of sales personnel incentive mechanism in Hebei Life-insuranceCompany. Pointed out current low overall quality of sales personnel, severe short-termbehavior, and poor training effect. The fourth part made some suggestions about how toimprove current performance evaluation mechanism based on company situation. One is toincrease the occupation qualification standards, and the second is to set reasonable task goals,three is to perfect the compensation system, four is to establish a performance evaluationsystem, and five is to improve the training mechanism. The fifth part summarizes the wholetopic.