Investment Status And Countermeasures Of Korean Enterprises In Chongqing City

According to the Korea Institute of Economic Research Report,2012, South Korea’seconomic growth rate is2%,2.8%in2013, will be reduced to a level of about1%after10years. From these data we can see, the future of the Korean economy is not optimisticin the future. Therefore, for the future of the Korean economy’s light must find a "Newengine of growth".At present, China is a major breach in Korea low growth. Since the establishment ofdiplomatic relations between China and South Korea in1992, growing between Chinaand Korea both country’s trade scale, trade volume in2013exceeded US$25,000million,compared with$640million in1992, an increase of39times. Moreover, China hasbecome the largest trading partner of South Korea, in fact, China accounted for more than30%of the proportion in the Korean overseas export trade, mainly South Koreafrequently surplus mostly came from the China.Among them, the report focused on the Chinese Chongqing city.since1997Chongqing was established as a municipality directly under the central governmenteconomy has achieved a rapid growth, in2012the China City, economic growth rateranked to be the second, nearly five years in the western region, the fastest pace ofeconomic development. Objective information shows that the rapid economic growth inChongqing. Indeed, in recent years, Chongqing’s economic growth rate has been leadingthe Chinese national average growth rate, several economic indicators have shown goodresults.At present, the city of Chongqing has with many countries in trade, manymultinational companies have entered the market in Chongqing. However, prevail in2012, between Chongqing and South Korea, the size of the transaction for$117million,in China and South Korea trade accounted for only0.47%. Moreover, in the SouthKorean enterprises to Chinese investment point of view, are less than0.5%in theproportion of investment in Chongqing. That is to say, in the South Korean economy,considerably less proportion of Chongqing city.Moreover, South Korean companies than USA, Europe, Japan and othermultinational companies to open up the Chongqing market is relatively slow. Generally speaking, the overseas investment of multinational companies to "tradeâ†'technicalcooperationâ†'large-scale investment", many economists call this foreign multinationalson overseas investment "trilogy". Is mainly to enter after twenty-first Century, SouthKorean companies just entered the Chongqing market. Europe, American, Japanesecompanies have started "climax" trilogy. That is to say, they have entered large-scaleinvestment stage. South Korean companies Had not started "trade and technicalcooperation" front stage. So the South Korean enterprises to invest in Chongqing, has notformed with the government of Chongqing, the customer close partnership, also don’tunderstand the Chongqing market environment, the South Korean enterprises on themarket in Chongqing, it is difficult to draw advantage.Therefore, in order to "Chongqing and South Korea trade promotion","SouthKorean companies investing in Chongqing, is to" increase "to South Korea to find a newengine of growth".This thesis "analysis of SWOT investment environment of ChongqingCity, through the analysis of the Chongqing city every investment environment.According to SWOT analysis, discussion of the "Korean companies investment strategyof Chongqing", with the strength as the foundation, to grasp the opportunity of SOstrategy, seize the opportunity to make up for the weakness of WO strategy, based onstrengths, avoid the threat of ST strategy, by overcoming weaknesses, avoid the threat ofWT strategy, investigation on four strategic.