The Research On The Evaluation And Development Of The Ecological Tourism Resources Of Zhejiang Shangyu

Countryside is a rich primitiveness, ecological, simple place and the origin of the farmingculture.The urban people are interested in rural ecotourism. Scientific and reasonable evaluationof tourism resources is play an important for mining tourist market, overall positioning of ruraland development of tourism activities. This article selects shangyu as the object to research theevaluation and development of ecological tourism resources. It is not only enriched the study ofthe theory of the rural ecological tourism development in Yangtze river delta, but also conduciveto the practical activity of tourism development and resource evaluation of shangyu.Expounded the concept and content of rural tourism, ecological tourism, rural ecotourismand concluded such research situation at home and abroad, researched rural ecological tourismresource and development situation based on the theoretical basis and research methods.In order to lay the foundation for tourism development activities, this paper made acomprehensive understanding of geographical conditions, natural conditions, social economicsituation of the research object. Investigate and classify the ecological tourism resourcesaccording to the national standard.There are a total of7main class,21subclass,51basic typesand250tourist monomer. Then determine the ecological tourism resources evaluation systemand evaluation layer, layer, factors layer, using the analytic hierarchy process and expertassignment method for qualitative and quantitative evaluation of resources. The Results showthat the overall score is7.3258, the resourse level is good and full of development potential.This research analyzed the main target market, behavior characteristics and consumptionsituation through the questionnaire to visitors, analysis of recognition, support and participationof rural ecotourism by visiting and investigating community residents. The results showed thatcommunity residents had realized the benefits and the price of tourism activities, but theparticipation was not high. Based on the theory of tourism environmental capacity andcalculation the tourism ecology capacity, space capacity, facilities capacity, capacity of socialpsychology, this paper assessed the overall tourism capacity so that can predict the futurevisitors reception and take the countermeasures to solve problems. The strengths, weaknesses,opportunities, threats of Shangyu had been analyzed to make a strategy model.This paper formulated the development principles and countermeasures according to thecharacteristics of ecological tourism resources, development potential of Shangyu.