The Considerations Of Anbang Insurance Company Jiangxi Branch Chain Store Marketing Pilot And Its Countermeasures

This article focuses on research by chain stores marketing strategy for theimplementation of insurance AnBang, AnBang Insurance in Jiangxi branch, forexample, the insurance company "chain store marketing model" for the research, theestablishment of the market from the store environment, policy environmenteconomic conditions and terms of analysis, AnBang Insurance Jiangxi Branchfeasibility of establishing "chain stores" in the Jiangxi market. After the analysis, thepaper Jiangxi market stores were established program design, and operation of theproposed safeguards store, which is important in promoting the overall developmentof the insurance industry, while helping to deepen the domestic insurance companiesadvanced foreign Insurance marketing ideas, especially the concept of chain storesmarketing awareness and explore their own conditions and the external environmentof a suitable marketing concept to improve its operating performance, establish agood corporate image, enhance core competitiveness of enterprises.