Research On Distribution Operation Of Chain Convenience Store

With the sustained and rapid growth of economy in our country, people’s rising living standards, chain convenience store is provided a broad space for development and opportunities. However, for the distribution of convenience store the customers demand more and more, the local convenience stores in mainland China are facing a number of internal challenges such as the lack of experiences, services capability, management skills and talents, as well as some external challenges from competitors and supermarket, while facing with the problems of high cost and low efficiency of logistics. Logistics is the core factor of the development of chain convenience store. Distribution is an important link to ensure the convenience store operation. The optimization of distribution operation has a practical effect on the development of chain convenience store.Through the study of the development background of chain convenience store, first of all, the paper analyses the operating environment and characteristics of the chain convenience store, compare the differences between convenience store and supermarket, department store and so on.it dissects the merchandise’s characteristics. Through the category management based on the convenience store goods, according to the five dimensions evaluation index of goal, regular, seasonal, contingency, original, it analysis that the fresh goods have a core position in the convenience stores. Secondly, it research the delivery operation process of chain convenience store, which including the principle of distribution, the composition of distribution system and characteristics of the distribution business. It also analyses the process of goods collection, loading and distribution. Then it compares the different delivery modes and the various types of commodities delivery in different frequency. It studies the multi-varieties and small-batch fresh food distribution in high frequency especially and analysis the fresh foods’demand characteristics, subject selection, information technology. At last, through the analysis of the distribution operation problem that existed in chain of convenience stores, and research on fresh food distribution frequency based on the maximum profit, and compare the income of seven kinds of distribution condition,to get the optimal daily delivery times and delivery quantity. Through the empirical research on the development and the distribution operation of the 7-Eleven convenience store, to provide some reference and suggestions for the development of China’s chain of convenience stores.