Analysis Of Enterprise Culture Development Wanda Group

As the society progresses, economy develops, science and technology changewith each passing day, the focus of modernized management of enterprises from allcountries has transferred from “rigid” management which relies on digital analysis,management means and regulations to “flexible” management through culturalrecognition which can converge a common psychological tendency, value andstandard of behavior. This is also the internal deficiency which gradually appears inChinese enterprise management. Lacking of enterprise cultural construction hasbecome a severe bottleneck restraining the development of enterprises in China.In recent years, China’s real estate industry has obtained development by leapsand bounds, and has become one of the pillar industries in national economy. Withreal estate enterprise springing up like mushrooms, the competition also becomesincreasingly fierce. Apart from unique business modes, excellent enterprise culture isalso necessary for an enterprise in order to be stronger and more powerful, to realizesustainable development and to become enterprises like century-old shops. Only byworking on both respects and forming a unique enterprise culture with real estatecharacteristics in respect of both exterior and interior and from outward appearance toinner essence can the enterprise’s rapid development be supported.By analyzing the status quo of enterprise culture in current real estate industrydomestically, this paper elaborates the important role of enterprise culturalconstruction for real estate industry, and takes an example of Wanda Group, thelargest commercial real estate development enterprise, one of the top five real estatedevelopment enterprises in respect of comprehensive strength ranking in Chinacurrently. Through profound analysis on the status quo and process of enterprisecultural construction in Wanda Group, this paper discusses from various respects ofmaterial culture, spiritual culture, behavioral culture and system culture etc. to findout the advantages, features and deficiencies in Wanda’s enterprise culturalconstruction. It proposes new cultural frame for Wanda’s enterprise culture based on the current industrial layout, comprehensive strength and development orientation ofWanda Group, which proposes references and suggestions for improving Wanda’senterprise cultural construction while repositioning Wanda Group’s enterprise culture.