Study On The Operation Patterns Of SoLoMo E-commerce In China

SoLoMo is a concept presented in a certain stage of internet, it is abbreviate ofSocial/Local/Mobile and combined these mobile internet factors together. When itwas presented, it’s a time that mobile internet develop rapidly and own a brightfuture. Under this background, traditional e-commerce is suffered from atransformation in order to seek new spaces for survival and development.Consequently, these three factors are what internet corporations and e-commercecompanies concerned.It is believed by internet industry that the three factors of SoLoMo isrespectively corresponding to Social Network Sites, as known as SNS, LocationBased Services, as known as LBS, mobile communication and smartphones. And theintegration of these things will be the main future direction of e-commercedevelopment.With the methods of documentary research, qualitative analysis, inductive anddeductive, and case study, the thesis is trying to answer two issues. First is thepossibility of SoLoMo applying to e-commerce, second is the patterns of SoLoMoe-commerce operation in China presently. With the resolve of first issue, threedirections of e-commerce will be proposed, they are social-oriented e-commerce,local-oriented e-commerce and mobile-oriented e-commerce, and accompaniedrelevant cases will be discussed. The innovation of this thesis is large amount ofthinking and summarizing behind the cases.