| In the mobile Internet era of rapid development, Ningxia Mobile Corporation has just started. With the large-scale development of home broadband and LTE service, bandwidth is not restricted gradually. And with explosion of the Internet demand, telecom are piped quickly, Mobile Internet content operation become more and more important. While the operating management of the Internet content cannot be worked on the mode that is on the operation level of the equipment and network like before, otherwise it cannot follow the steps of the rapid development of mobile Internet. Ningxia Mobile Corporation should reform to meet the requirements of the development demand of the Mobile Internet era, mustpromote its Internet abilityfrom the traditional level of the maintenance and optimization of equipment and networks, to the level of the operating management of content resource.Under the support of the Mobile Internet theories, with analysis of large data mining, content operation index definition, business model of content’s introduce,and promotion of content, based on the research of Mobile Internet content operating management present situation of Ningxia Mobile Corporation, makinga use of the principle of system which including Separate Joint Principle, Relatively Closed Principle and the Feedback Principle, the paper complete the setting and perfection of organization and responsibilities, closed loop process, quality evaluation criteria and information system of the operating management, have a strong Internet content operation significance. In 2015, Ningxia mobile will continue to develop the business ofthe Family Broadband and LTE, the study of this paper can help Ningxia Mobile Corporation coming through the initial stage of Mobile Internet content operating management, build the embryonic form of the Mobile Internet content operating management system, make the contribution for million of Ningxia’s Internet customs and information society. |
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