Business Plan For Student Apartment Located At Outside Of Missouri State University In USA

This dissertation is a business plan which is aimed at building a student apartmentlocated outside of Missouri State University in America. Missouri State lies in the middlewest of America, and Missouri State University stated in Springfield City, which is biggeststate university in Missouri. The university has150bachelor’s degree programs and43master’s degree programs, which also means there is over20thousands students study hereevery year. Chinese students who arrive in a new place were hard to find a safety place to stay.As a result, a set of apartment which has fullest furniture and professional apartment will behelpful and greeting, especially for those Chinese students. This plan is raised up base onabove background: to meet the requirement from the student who would like to live in outsideof the school, a new apartment will be built up beside the Missouri State University.This business plan analysis the whole project from4points:(1) Project investmentenvironment and market analyzing, which include external and internal environment and alsothe SWOT analysis.(2) Targeted market analyzing and market position choosing.(3) Marketstrategy for the project development.(4) Project benefit analysis: study the benefit, foreseeproject incoming, evaluate the project profitability, analyze possible risk and advise theelusion tactics.Based on the analysis, detail marketing plan and operation plan, we have get overallconclusion which is building a good management apartment located at outside of a foreigncomprehensive university, this new investment method had changed traditional way thatChinese people make money by investment agents. And with the efficient marketing andoperation plan, this small input but high output business model will have very good marketand developing advantage.