The Business Plan Of WS Commercial Project,Baoshan District Of Shanghai

Commercial real estate is a very important part of the real estate development industry in recent years,set of f a national co mmercial real es tate development hot,but als o in the "purchase" policy under the value of commercial real estate is more prominent.However,some projects lack of accurate positioning and effective operation and promotion strategy,the high vacancy rate,busin ess slump,great risk fo r developers and tenants,which requires th e strength of the real estate developers do detaile d planning for commercial real estate projects.Where I am the Powerlong real estate in Shangha i city of Baoshan District plans to take a commercial land,so I need to write a business op portunity book,based on the analysis of the macroeconomic environment and the real estate market,product design,research WS project market positioning,project im plementation,marketing strategy,financial decision-m aking etc..Through the production of business plans,to build a bridge between the com pany and investors to becom e a key proj ect financing docum ents,and pl ay the role of control and supervision of the project implementation.In this pape r,the wr iting mode of business plan,to W S project as th e research object,combined with a variety of analytical tools for a comprehensive analysis of the project.Firstly,it explains the background of the developer and the project,then analyzes the real estate market,especially the commercial real estate market,and determines the location of the WS project.Then,the product of the WS project is analyzed,and the situation of com peting products is discussed.Then SW OT analysis of the project,determ ine the target market and target customer base,the project m arket for accurate positioning,analysis of its core values,and to m ake arrangements for the im plementation of the project plan.The focus of the business plan is the marketing strategy,are analyzed in detail according to the product strategy,price strategy and promotion strategy,finally carries on the financial analysis and risk analysis of the project,and discuss the social effect.Through this analysis,WS project using the ap artment,office,commercial street,shopping mall product portfolio,to create treasure Yang Lu District of high-end commercial complex,with brand value,location value and product va lue.The project' s marketing strategy for a period of one and a half years,through dif ferent channels to win cust omers,to lay a solid foundation for the success of the project sales.In addition,the expected financial indexes of the project also showed that the pro ject will be profitable,Powerlong real estate development of the classic.