Business Proposal Of A Apartment In Jishan Village Of Canton Leasing Project

As urbanization continues to advance， more and more migrant workers move into thecity， housing demand continues to grow. Real estate control measures continued highpressure， also continued to tighten bank credit， leading to some rigid demand disruption asthe loan is excluded from buyers outside. Therefore， the rental market in China will becontinued development. Another chain operation is the future development of the rentalindustry in a new direction， this article by the form of a business plan study of an JiShanvillage apartment rental project may invest.This business plan prepared in accordance with the requirements of the first study on thebackground and significance of the project was described, and then introduced the basicsituation of the project, including apartment units, the total quantity, market price, locationand so on. Subsequent operation of the project ’s macro environment, industry competitiveenvironment and the project itself are analyzed, respectively, with a PEST analysis tools,Porter’s five forces analysis methods and theories in strategic SWOT analysis of the projectobtained advantages outweigh the disadvantages, opportunities much larger than the result ofthe threat. Through the above analysis clearly the project ’s core strengths, and then throughto consumers renting Characteristic Analysis and STP theory to determine the project’s targetmarket is18-44years old, middle-income, lifestyle and luxury ranged between frugalityattaches great importance to the safety of communities, the project’s overall positioning as aresidential security, rents affordable, perfect service apartments. According to previousanalysis, development of the project’s marketing strategy, divided into specific productstrategy, pricing strategy, service strategy and web promotion strategy. The project identifiedthe "Jishan Yi family" brand, the characteristics of the project is safe, affordable, and provideindividualized needs apartment tenant facilities or services. Finally, the combination offinancial analysis, investment management from the perspective of the calculated NPV301,177greater than0, and the internal rate of return of21%higher than the expected rate ofreturn of10%, exceeding the investment is expected. Dynamic investment recovery period is2.55years. Lower than investors expect a four-year payback period. Sensitivity analysis,when the cost of rent prices rose5%, NPV was reduced to256,915Yuan, the internal rate ofreturn is reduced to19%; and when the rent Rental price reduced by5percent, NPV wasreduced to259,174, internal rate of return falls to20%. Therefore, changes in the cost of renton the impact of the project to be larger, so the cost of the project need to rent adequate attention. Finally respectively, policy risks, natural and social risk, financial risk andoperational risk to do a detailed analysis, development of risk control measures, to arrive atthe value of the investment project very conclusion.The business plan to explore how to successfully provide a reference for the franchiseesto invest at the same time, I as the project’s main explorers, hoping for future businessoperations to provide data to support and guide to action.