Research Of G Group E-Commerce Project Risk Factors Based On WSR

The E-commerce developed rapidly in China in recent years. The governments from thecentral to the local, issued polices to encourage enterprises to develop the E-commerce. Dueto the short term development of E-commerce, enterprises encounter different risk during theE-commerce activities. According to the China special situation, the paper does the researchabout the risk raised up in the E-commerce activities by the eastern methods of wuli, shili,renli (WSR)According to the WSR methodology, the paper studies the WSR working process duringthe E-commerce project implementation and divides the implementation to seven steps. Theseven steps include intention understanding, target forming, investigation and analysis,construction strategy, selection program, design, and coordination. The paper studies thepossible physical risk crated in the seven steps by the method of literature survey, adjusts bythe method of expert investigation, and makes the conclusion of17categories of45physicalrisk.The paper does the research about the key risk during the E-commerce projectimplementation by the method of questionnaire investigation. The research result shows therisk is created by the lack of E-commerce professionals, the clear E-commerce strategy, thereasonable external coordination, the realistic selection program, the suitable enterpriseculture, the strong network marketing, the correct understanding of the leadership’srequirement, the industry risk tendency forecast, the credit risk forecast, the completedlogistics and distribution system, which impacts in the E-commerce project implementation.The paper studies the risk relationship in the E-commerce project implementation by themethod of interpretive structural model, establishes the five-level hierarchical structure. Theten risk mentioned above is intermixed. The corporate culture and correct understanding ofthe leadership’s requirement is the root cause of the risk created in the E-commerce project.The lack of E-commerce professionals and clear E-commerce strategy is the key factors,which impacts the success of the E-commerce project implementation.Based on the relationship between the Wuli risk and Shili risk, the paper stuies thepossible risk during the implementation of Renli and divides the Renli risk to3categories of7items. The3categories include people and people, people and corporate, people and software.The result shows the right, interest, struggle and knowledge are the important Renli riskfactors by the calculation of Renli characteristic value. All in all, based on the WSR eastern methodology, this paper studied the physical risk inthe e-commerce project implementation, the relationship of the Shili risk, and themanagement of Renli risk, in order to understand all kinds of risk existing in the E-commerceproject implementation and control effectively.