Professional Business Plan For Jf Commercial Real Estate Project

Professional business plan is not only the indispensable condition for companies whichare looking for investment, but also the key measure that determines whether investors canhave investment success or not. Most importantly, qualified business plan is the significantprocess of a corporation’s comprehensive thinking and repositioning their situation also futuredevelopment.JF commercial real estate project, located on Line1, Guangzhou Metro, is the metrosuperstructure cooperative development project which is held by Guangdong JS Corporationand Guangzhou DT Corporation. Because of various subjective and objective reasons theproject was shelved for years and now it has the basic development conditions to restart. Inview of this situation, the paper will explore and study the feasibility of the projectdevelopment from different aspects, provide a reference for investors’ decisions and makerecommendations for investors’ operating. The main contents include:Explain the background and significance of the research. Briefly explain Michael Porter’sFive Forces Model, SWOT Analysis, Competitive Strategy and Marketing which areimportant principles that investment decisions need to be used.Briefly introduce the basic situation of project developers and projects and analyze themacroeconomic policy environment and market competitive environment that the project has.Analyzing the existing advantages and disadvantages of the projects and the opportunitiesalso the risks that the project faces. Overall, the Government will continue to take variousmeasures to strengthen the regulation of real estate prices and competition in the industry isincreasingly intense. The project has obvious benefits and opportunities significantly exceedthe risks.Based on the analysis of the project’s environment and the conditions of the project itself,analyse the target markets and target customers. And according to this, position the projectdevelopment and design the marketing strategy which should be taken in order to achieve theplanning objectives. Target market primarily focusses on retail, entertainment, intermediaryservice-oriented; targeted customers basically focus on business operators and investors. Theproject will eventually be made as an area or platform which gathers fashion, leisure andentertainment services.According to the project positioning and market forecasts, calculate the economicbenefits of investment project: according to the10%rate of return, the net present value is77.4842million Yuan which is much higher than zero, indicating that the project JF is feasible; 24.19%internal rate of return which is much higher than the10%return on investment that isset; dynamic investment recovery period is3.92years which means the risk is low.Expound the social benefit which the restarting project can bring, the social benefit issignificant, especially playing a powerful role in resolving the huge social instability causedby demolition for years. In the same time, evaluating the policies and market risks andproposes risk aversion related measures. Grasping the policy benchmark, control developmentand sales progress, control project cash flow are extremely weighty.After analysis and demonstrating. The project is feasible.