A Commercial Plan Of CMSK Foshan Chancheng Real Estate Project

Since the report of the 19 th NationalSince 2017,when the 19 major governments reported for work,the central government has started to strengthen macroeconomic control over the real estate market through policies,explicitly emphasizing that "houses are for housing,not for speculation." the government has hit a heavy blow at real estate.The national property market has entered a frozen period,and the government work has changed from keeping house prices stable to restricting the excessive growth of house prices.Against this background,the real estate market is becoming increasingly competitive.Foshan City is a newly developed city.Adjacent to the first-tier city of Guangzhou,Guangzhou has a Guangfo subway link,which naturally belongs to the national real estate key monitoring object,under the influence of a series of policies,such as limited purchase,limited loan and so on.Foshan City’s real estate market uncertainty is greater.This paper has made some achievements in the following aspects: first,the development of real estate must position the target market.In the course of this case,through in-depth investigation of the macro environment and competitors,it is finally located in the light luxury class of the city,with the center of Zhangui as the first or second type of upscale residential building.On the basis of in-depth investigation,we can better avoid market risk;second,the real estate project profit data must be combined with market factors.In the research process of this case,the basic profit data are based on the policy and the market,which ensure the accuracy of the project development and calculation,and bring convenience to the project forecast;third,from the market Field user experience development products,easy to seize the market opportunities to meet the pain point of the user.In the course of the research,the author focuses on user investigation and marketing strategy making,so as to provide the content and optimization space for the project product design.Through the analysis of the data which affect the project operation,the comprehensive evaluation shows that the development of Foshan Chancheng real estate project by CMSK company has the advantages of high investment income,short operation period and controllable risk,and the investment is feasible.